Push Matcha
Push Matcha · Functional Matcha Latte Story
Push is Functional Matcha Latte: ceremonial matcha with creatine and fiber in one stick, made into a latte with water or milk, hot or iced. Turn Bruno’s matcha archive into short videos: Brand story, hero journey, supplier visits in Japan, unboxing. Try viral formats and help us spread the brand!
Accepting clipsLaunched today
Health & Wellness
—TikTokPer 1K views
$1.50
Min payout
$3.00
Max payout
$300.00
InstagramPer 1K views
$1.50
Min payout
$3.00
Max payout
$300.00
YouTubePer 1K views
$1.50
Min payout
$3.00
Max payout
$300.00
XPer 1K views
$1.50
Min payout
$3.00
Max payout
$300.00
Budget$0 / $1,000
$1,000 still up for grabs, plenty of room to join.
Reference materials5 files
Visible once you join
Brief
CAMPAIGN BRIEF · Push Matcha · Clip the Founder Archive
WHO WE ARE
Push is the OG Functional Matcha Latte: ceremonial matcha with creatine and fiber in one stick. Water or milk, hot or iced, and it is a latte. Matcha girls on creatine, guys on matcha. Founder led by Bruno, who picks the matcha himself.
THE GOAL
Short videos that make people curious about Push and send them to early access. We are testing which formats and hooks work, so originality inside the rules wins.
WHAT TO MAKE (pick one format per video)
1. Founder story: one real moment from Bruno's archive and how it shows up in the stick today. Narrate in third person or use his recorded words.
HOOKS TO START FROM
POV: your matcha has creatine and fiber
What's actually inside one Push stick
3 matcha mistakes that make it taste like grass
Drinking my creatine like a civilized person
Me pretending this is not creatine
Wait, show me how this actually works
[Place]. [Year]. Look at this detail
Just for inspiration
FORMAT
15 to 35 seconds, vertical 9:16, 1080 x 1920. Hook in the first 2 seconds, on screen text under 10 words. One CTA at the end: Get early access, link in bio.
TONE
Cool, ironic, a little provocative. Tease gym bros, coffee addiction and wellness clichés. Never mean, never about bodies.
SAY
Functional Matcha Latte · ceremonial matcha with creatine and fiber · zero added sugar · made with lactose free milk · the three benefits word for word: Focus & clarity, Muscle & gut health, Metabolism support*
NEVER
Calling it a protein drink · the E word, buzz or crash talk · doses or grams · coffee swap claims · anything about bulk, weight or shape · health results or timelines · FDA sign off · launch dates, prices or "available now" · travel footage as proof of origin · invented reactions or comments
DISCLOSURE (every post)
"Paid partnership with Push Matcha" in the video plus the platform tool, #ad at the start of the caption. If you say a benefit name, add the FDA disclaimer to the caption: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
INSTAGRM
instagram.com/thefutureofmatcha
Content requirementsAdd link in biohttps://www.instagram.com/thefutureofmatcha/
Creator requirementsCreators who post in English on Instagram Reels or TikTok with at least 50% US audience. You edit fast, hook in the first 2 seconds and can turn archive footage into a story. Bonus if your feed lives in matcha, gym, wellness or coffee culture, and if you do ironic humor without being mean. You follow a brief, disclose every paid post and never invent claims or reactions. No bought views, no reposting other creators.
—views
Views across every approved clip, running total by day.
Performance shows up once the first clips are approved.