Venture — Founding Creator Cohort Brief
Brand: Venture (AI-powered travel discovery app, iOS) Contact: Whop campaign chat
Campaign hub: [paste Whop campaign URL here once live]
1. About Venture (read this first)
Venture is an iOS app that helps people discover places to go based on the vibe they’re in
the mood for — not just star ratings or distance. You can search “cosy rainy day cafés in
Lisbon” or “hidden snorkelling spots near me” and get curated, swipeable place cards
instead of an endless Google Maps list. The app blends AI-powered semantic search with
real local picks, lets friends plan trips together, and gamifies travel with country stamps.
Who it’s for: Travellers in their 20s–30s who hate generic tourist guides and want to feel
like they’re discovering somewhere a local would send them.
App Store link: https://apps.apple.com/gb/app/venture-discover-places/id6759691408
Instagram: @venture.discover TikTok: @venture.explore
1b. The honest pitch — this is genuinely easy money
We’re being upfront: this is one of the lowest-effort creator gigs you’ll find. No scripts to
memorise, no studio setup, no editing skills required, no follower count needed. The whole
thing is:
Film yourself reacting (10 seconds, in bed / on the sofa / wherever)
Record yourself using the plan flow in the app (15 seconds)
Slap them together in CapCut, post
The goal isn’t to make 12 perfect videos a month — the goal is volume. We want a flood of
content out there, because the math is simple: more videos = more shots at one going viral
= more views = more downloads for the app = more money in your pocket. A single video
that pops to 500k views earns you $300 (per-video cap). One of those a month and you’ve
made $300 for what’s realistically 3–4 hours of total work.
This is a volume play, not a quality play. Be casual, be quick, be consistent.
2. The Format — what we’re paying you to make
Short, casual, “surprised reaction” style TikToks and Instagram Reels.
Length: 15–25 seconds (sweet spot: 18–22 seconds)
Aspect ratio: 9:16 vertical, full screen
Style: Selfie / front-camera, casual setting (in bed, on a sofa, at a café, on a sunlounger,
in an airport, etc.) — not polished or studio-looking
Structure:
1. 0–2 seconds: Hook with a shocked / surprised expression + caption overlay
2. 2–8 seconds: Build curiosity — “watch this” / start the plan flow
3. 8–25 seconds: Screen recording of the plan flow generating, then the produced
plan reveal
The model: think Roamy’s moment.
@marg.roamy — that’s the visual north star. Casual, real, in-the-
2b. The Batch & Stitch Workflow (this is the trick)
You do not need to film a fresh video every time you post. Here’s how to make 12+ videos in
a single afternoon:
Step 1 — Film a batch of reaction shots (15 minutes) Sit in front of your phone and film
10–15 short reaction clips:
Shocked face, mouth open
“No way” head shake
Squinting at the screen
Wide-eyed “wait what”
Looking off-camera in disbelief Different outfits / settings / hair across sessions help
make these reusable for weeks.
Step 2 — Film a batch of plan-flow screen recordings (15 minutes) Open the app and
record yourself using the plan flow with 8–10 different prompts:
“weekend in Lisbon”, “hidden spots in Tokyo”, “rainy day Edinburgh”, “romantic Paris”,
“budget Bali”, “foodie trip Mexico City”, etc. Save each as a separate clip.
Step 3 — Stitch them in CapCut (5 minutes per video) For each new post, mix and match:
pair one reaction shot with one plan-flow recording, swap captions, swap audio, swap
hashtag combos. Every video looks unique even though you only filmed once.
Step 4 — Post consistently A new video every 1–2 days. The TikTok algorithm rewards
fresh accounts that post often.
This is exactly how the most successful Canvas UGC creators (Roamy, Coconote, Jenni AI
ambassadors) pump out 30+ videos a month from a few hours of filming. Work smart, not
hard.
3. Hook Library — pick one, then make it your own
You don’t have to use these word-for-word. Adapt them to your voice and your travel
context. Avoid copying another creator’s exact hook. Lean into authenticity — you’re
sharing something you found, not selling anything.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. “I can’t believe I’m just finding this out…”
“POV: you find the only travel app that actually works”
“This just ruined Google Maps for me forever”
“Why is no one talking about this??”
“Every traveller needs to see this”
“Been using this every day of my trip and I’m obsessed”
“The thing I wish I had on every holiday I’ve ever been on”
“My friend showed me this on the plane and it’s changed everything”
“I had to share this with you guys”
“Tell me why I just found out about this…”
Caption overlay: keep it short, bold, sans-serif, top of screen. Use TikTok’s native caption
tool — not CapCut overlays (they get flagged by the algorithm).
4. What to show in the screen recording — THE PLAN FLOW
This is the most important part of the brief. Every video must show the plan flow — the
feature where you tell Venture what you’re looking for and it builds a plan for you. The
payoff at the end is what sells the app, so this is where viewers need to land.
The exact flow to record:
1. Open Venture
2. Go into the plan flow (the planner / “create a plan” feature)
3. Type or select what you want (e.g. “a romantic 2-day weekend in Lisbon”, “best hidden
spots in Tokyo for first-time visitors”, “rainy day things to do in Edinburgh”)
4. Let it generate
5. Show the final produced plan in detail — the itinerary, the places, the order, the polish
6. Scroll through the plan, react to specific spots (“wait this place is gorgeous”)
The narrative arc of the video:
Hook (0–2s): shocked / surprised face on camera
Setup (2–8s): “watch this” — start the plan flow, type the prompt
Payoff (8–25s): the produced plan reveal, scroll through, genuine reaction
Do show: the plan input, the generation, the produced plan, scrolling through it, reacting to
specific places.
Do not show: log-in screens, settings menus, error states, anything that looks broken, or
any feature other than the plan flow.
5. Your Dedicated Account Setup (critical)
You’ll create a brand-new TikTok account and a brand-new Instagram account for this.
Format:
TikTok handle: firstname.traveltips (e.g. @maya.traveltips , @jake.traveltips )
Instagram handle: same pattern, firstname.traveltips
Bio: something genuine and travel-themed in your own voice (e.g. “sharing what I find
on my travels ” or “your friend who’s always travelling ”). Don’t mention Venture,
don’t add an App Store link. The account should look like a real travel-tips creator’s
page.
Profile picture: clear shot of your face (no logos)
First 3–5 posts before any Venture content: genuine travel-tip content (a packing
hack, a flight tip, a city recommendation reel, etc.). This is required — TikTok flags
brand-new accounts that post promotional content as their first videos.
Why the .traveltips naming matters: the account should look like a genuine travel-tips
creator, not a brand ambassador. Viewers trust travel-tip accounts way more than *.brand
accounts when they’re getting an app recommendation. The Venture mention should feel
like a creator sharing something they discovered — not a paid promo.
Why the warm-up matters: if 10 of us all create accounts and immediately post identical
Venture clips in the same week, TikTok’s spam detection flags all of us. So we stagger and
warm up.
Important — do NOT tag @venture.explore in your posts. The account should feel like a
genuine travel-tips creator who happened to discover the app, not a brand ambassador.
Tagging the official account breaks the illusion and tanks engagement.
Reply to every comment. This is critical. When the video starts gaining traction, people will
comment things like “what’s it called?”, “link?”, “does it work in [country]?”, “is this AI?”.
Reply to every single one of these comments — fast replies in the first 24 hours boost the
algorithm massively, and each reply is a chance to mention the app naturally. Keep replies
casual and conversational:
“It’s called Venture, life saver honestly ”
“Venture, found it last month and use it every trip now”
“Yes works everywhere I’ve tried it”
“It builds the whole plan for you, kinda mad”
Keep the replies feeling like a real person who happens to like the app — not a brand rep.
The comments section is where the conversions actually happen. Treat replying as part of
the job, not an afterthought.
6. Posting Cadence
Platforms: post to both TikTok and Instagram Reels
Minimum: 15 videos per month total (which is roughly 4 a week — totally achievable
once you’ve batched your reaction clips and screen recordings)
Maximum: no cap — the more you post, the more you earn. Top creators in this model
post once a day or more.
Rhythm: ideally daily or every other day, never in big bursts (TikTok flags 10 posts in
one day as spam)
Cross-posting: post the same video to TikTok and Reels — both count toward your
views and your payout. This effectively doubles your shots at virality for the same
filming effort.
7. Required Elements (every video must have these)
Posted from your dedicated firstname.traveltips account (TikTok + Instagram)
Clear shot of the plan flow being used (screen recording of input → generation → produced
plan reveal) Caption text overlay using the hook formula Shocked / surprised
expression on the hook Reply to every comment asking about the app within 24 hours
(this is part of the job) Do NOT tag @venture.explore — keep the travel-tips persona
authentic Hashtags: #venture #traveltok #travelhack #appsyouneed + 2–3 of your
own relevant tags TikTok’s Branded Content toggle ON (Settings → Disclose post →
Branded content). This is mandatory for legal compliance. #ad in the caption itself
Instagram Reels: toggle Paid partnership label on (Advanced settings → Paid partnership)
Do not include: profanity, political content, anything sexual or violent, copyrighted music
outside TikTok’s commercial sounds library, AI voiceovers, fake reviews of competitor apps
8. Payment Terms
Rate: $1.00 per 1,000 views (TikTok and Instagram combined)
How it’s measured: platform-reported view count, pulled by Whop’s API at the 30-day
mark from your post date
Minimum threshold: a video must reach 2,500 views to qualify for payout (this filters
out spam, not real performance)
Maximum per video: $300 — if a single video goes mega-viral, the payout caps so we
can pay across the cohort fairly
Payment platform: all payouts handled by Whop (sign up via the campaign link)
Payment timing: weekly, automatic, via Whop’s payout system (PayPal, bank, or crypto
— your choice)
Currency: USD
Worked example: a TikTok gets 80,000 views and the same video on Reels gets 20,000
views in their first 30 days = 100 × $1 = $100 payout.
9. Approval Process
1. You submit your post link in your Whop dashboard within 1 hour of posting
2. We have 48 hours to approve or reject
3. Approved = enters the view-tracking system; you get paid as it accumulates views
4. Rejected = clearly doesn’t follow the brief; we’ll tell you why and you can revise
We’ll be generous on approvals as long as the brief is followed. We reject for: not showing
the plan flow, no shocked expression on the hook, wrong account (not .traveltips ),
wrong format, missing #ad , or content that’s clearly off-brand.
10. Reference Videos (your visual benchmark)
Watch these before filming your first clip. We’re aiming for this vibe:
@marg.roamy recording. This is the gold standard.
on TikTok — surprised-reaction format, casual setting, clean app screen
[Add 2 more reference TikToks once you’ve found good ones]
If your video doesn’t feel like it could sit alongside @marg.roamy ’s posts, rework it.
11. Quick FAQ
Can I post on my personal TikTok instead? No — this program is specifically for dedicated
*.traveltips accounts. We have a separate (paid) influencer programme for personal
accounts; ask if interested.
Can I use AI voiceover or text-to-speech? No. Real face, real voice. AI voices kill the
algorithm and feel inauthentic.
Do I have to post on both TikTok and Reels? Yes — minimum 15 videos/month total across
both platforms. The same video on both counts as two posts.
What if I don’t hit 15 videos in a month? First month is a grace period — we’d rather have
great videos than padding. From month 2 onwards we’ll review whether to renew the
partnership.
What if my video gets demonetised or removed by the platform? Views accrued before
removal still count if the cause was algorithmic (not a guideline violation). Guideline
violations void payment.
Can I show negative comparisons to competitors? No. Stay positive — don’t bash Google
Maps, TripAdvisor, etc.
Who owns the videos I create? You do, but Venture gets a perpetual licence to repost on
our official channels (@venture.explore) and use in paid ads.
12. How to apply / get started
1. Apply via the Whop campaign link: [paste URL]
2. Once approved, create your firstname.traveltips accounts on TikTok and Instagram,
and warm them (5 genuine travel-tip posts each)
3. Download the app: https://apps.apple.com/gb/app/venture-discover-
places/id6759691408
4. Use the plan flow a few times before filming — try different prompts, see what plans get
generated, so your reaction is genuine
5. Film your first video showing the plan flow start-to-finish, post to both TikTok and Reels,
submit the links to Whop, get paid
Questions? Drop a message in the Whop campaign chat — that’s the fastest way to reach
the team.
Let’s make some great content.
— The Venture team
