

JAE5 – Whop Clipping Campaign Brief Objective Drive discovery, engagement, and cultural relevance for JAE5 through short-form content. Clippers are responsible for: Finding the most engaging moments Turning them into high-performing clips Posting consistently across platforms This is not about posting everything. It’s about posting what hits. Content Source Primary: 3-hour stream (provided) Ongoing: Additional clips/content will be added over time Clippers are expected to: Watch through content properly Identify standout moments, not just random cuts What to Look For (High-Value Moments) Prioritise clips that feel native to TikTok/IG, not “stream highlights”. Focus on: 1. Personality Funny moments Unfiltered opinions Relatable or controversial takes Natural charisma 2. Music Moments Beat breakdowns Production insights Reactions to sounds Creating/recreating tracks Anything that shows genius or skill 3. Cultural Moments Commentary on artists, scenes, or industry Anything that sparks debate or conversation 4. Viral Hooks Strong first 1–3 seconds Moments that make people stop scrolling Editing Style Keep it clean and modern. Captions: Bold, easy to read, fast-paced Cuts: Tight, no dead space Zooms: Subtle, used for emphasis Sound: Clear, no distortion Length: 7–45 seconds (sweet spot: 10–25s) Hook Strategy (Critical) If the first 2 seconds don’t hit, the clip is dead. Use: Questions Statements that trigger curiosity Bold captions Examples: “JAE5 explains why most producers are stuck” “This is how he made THAT sound” “Producers don’t want you to know this” Posting Guidelines Platforms: TikTok (priority) Instagram Reels Cadence: As often as possible without dropping quality Each clip should include: Strong caption Relevant hashtags Clean formatting What NOT to Do Don’t post full long segments with no editing Don’t force clips that aren’t interesting Don’t over-edit to the point it looks unnatural Don’t post low-energy moments Performance Mindset You are not just clipping, you are curating attention. Think: Would YOU stop scrolling for this? Would someone send this to a friend? Does this start conversation? If not, don’t post it. Goal Turn long-form content into viral, high-retention clips that: Grow JAE5’s audience Push his brand as a top-tier producer Drive traffic to music and future releases ALL BOTS WILL BE BANNED https://drive.google.com/drive/folders/1FYbP3eaOXcNU2pdF-YlfohFFR1kyaYBB?usp=drive_link