Ollie's Hidden Gem Clipping (Week 2)
Clippers will use in-store footage, customer finds, product showcases, and other Ollie’s content to introduce new audiences to the brand and build excitement around the treasure-hunt shopping experience. Content should highlight Ollie’s as a hidden gem, encourage viewers to find their nearest store, and create relatable discovery moments around realizing there is an Ollie’s nearby or being surprised by the quality and variety of deals available. Angles can also connect Ollie’s to timely shopping needs such as back-to-college essentials, dorm supplies, apartment setup, first-home purchases, and end-of-summer savings. Memes should be paired with relevant, high-performing videos and images that naturally support the on-screen text, helping the content feel entertaining, local, and discovery-driven while encouraging more people to visit an Ollie’s store.