


Clippers must create tasteful, high-quality edits using only the provided content folder. There is no audio requirement for this campaign. The main focus should be clips that highlight Tori Kelly’s live performances, tour moments, vocals, crowd reactions, etc. Must use text-on-screen that subtly includes Tori Kelly’s name to help drive recognition. The goal is to make the content feel like people are naturally discovering or rediscovering Tori through strong performance clips, relatable captions, and clean editing. All clips must come from the approved folder provided. Do not use outside content.