


Clippers will use creator videos, in-store footage, customer finds, and other Ollie’s content to introduce new audiences to the brand and highlight its treasure-hunt shopping experience. Content can lean into funny, relatable memes about finding unexpectedly good deals, feeling like Ollie’s is a bargain hunter’s version of heaven, or getting unusually excited about how much you can find without spending as much. Other angles can include going into Ollie’s for one quick item and leaving with a full cart, trying to resist the urge to buy everything, discovering hidden gems, or being excited just to walk through the store and see what deals are available. Memes should be paired with relevant, high-performing videos and images that naturally support the on-screen text, helping the content feel entertaining and relatable while building awareness, curiosity, and excitement around Ollie’s.