About Content Rewards
Content Rewards is where brands run clipping and UGC campaigns and creators get paid for the views their videos earn.
What we do
Content Rewards is a platform for clipping and UGC campaigns. Brands and agencies launch a campaign, set a budget and choose how creators get paid. Creators make short videos about the brand and post them on TikTok, Instagram and YouTube. Content Rewards checks every video, counts the views, works out what each creator earned and pays them.
Brands run four kinds of campaigns with us:
- Clipping: creators clip and repost top content and earn for every view.
- Music: creators use a song in their videos and earn as it performs.
- Logo: creators place a brand's logo in their content.
- UGC: creators film original content, paid per post or on a monthly retainer.
Campaigns can pay per 1,000 views (CPM), a flat amount per post, a monthly retainer, or a prize pool split by views. They can be public, open by application or private.
Content Rewards in numbers
- Creators
- 400,000+ have posted through Content Rewards
- Paid out
- $14 million+ paid to creators
- Brands
- 1,900+ brands and agencies have run campaigns
- Campaigns
- 5,000+ funded campaigns
Who works with us
Brands like these have run campaigns on Content Rewards:
"The volume coming through Content Rewards holds quality in a way I don't see in any other creator economy platform at scale."
Brands
Brands launch a campaign, review every video before it is paid and see views, approvals and spend in one place. Teams can manage several brands with their own roles. Launch a campaign or book a call.
Agencies
Agencies run campaigns for their clients with no subscription or minimum term. Verified agencies get lower fees, more deals from brands and a place on our Discover page. Content Rewards for agencies.
Creators
Creators pick a campaign, make the video and get paid after it is approved, with no invoices to send. They track their views, earnings and payouts in one place. Browse live campaigns.
Keeping views real
Brands should only pay for real people. Every video gets a bot score before anyone approves it, and a payout that looks wrong is held while we review it. Brands approve each video themselves, so nothing is paid without a person deciding. We are also testing view checks by an outside company, which counts views separately from us.
What it costs
There is no subscription. Brands pay a 10% platform fee, only on delivered work, plus a payment processing fee shown at checkout. Campaigns start at $1,000. On per post and retainer campaigns of $5,000 or more, creators pay no fee. See pricing.
Our history
Content Rewards started on Whop in late 2024. Brands ran their campaigns inside Whop then, so some people and blogs still call us "Whop Content Rewards" or "Whop clipping".
In June 2025 we set up our own company, Content Rewards Inc., based in Beverly Hills, California. In August 2026 we launched our own app at contentrewards.com.
You can still use Content Rewards inside Whop, and a lot of people do. The best way to use it is at contentrewards.com.
Quick facts
- Name
- Content Rewards
- Company
- Content Rewards Inc., a Delaware company set up June 5, 2025
- Based in
- Beverly Hills, California
- Website
- contentrewards.com
- Started
- Late 2024, on Whop
- Own app
- August 2026, at contentrewards.com
- Support
- 24/7
Work with us
We hire people around the world. See open roles.
Contact
- Brands and agencies: book a call.
- Creators: sign in and message our support team, open 24/7.
- Legal: legal@contentrewards.com.
How to refer to us
- Name: Content Rewards, two words.
- Website: contentrewards.com.
- Logo and brand colors: contentrewards.com/branding.
Our official accounts
- X: x.com/contentrewards
- Instagram: instagram.com/contentrewards
- TikTok: tiktok.com/@contentrewards
- YouTube: youtube.com/@contentrewardss
- LinkedIn: linkedin.com/company/content-rewards
Questions people ask
Is Content Rewards part of Whop?
No. Content Rewards is run by its own company, Content Rewards Inc. It started on Whop in late 2024, which is why some older posts put Whop in the name. You can still use Content Rewards inside Whop, and a lot of people do, but the best way is at contentrewards.com.
What is "Whop Content Rewards"?
It is an older name people used for Content Rewards, from the time campaigns ran on Whop. Since August 2026 Content Rewards has its own app at contentrewards.com.
What is "Whop clipping"?
Many posts use "Whop clipping" for paid clipping campaigns that ran on Whop, including Content Rewards campaigns. Content Rewards campaigns run at contentrewards.com, and you can also join them inside Whop.
How do creators get paid?
After a brand approves a video and its views are counted, the earnings go to the creator's Content Rewards balance. Creators can withdraw them anytime.
How much does it cost to run a campaign?
Campaigns start at $1,000. Brands pay a 10% platform fee on delivered work, plus a payment processing fee shown at checkout. There is no subscription.
Where do creators sign in?
At contentrewards.com/login. Creators can browse live campaigns at contentrewards.com/c/discover.
Where do brands start a campaign?
At contentrewards.com/launch-a-campaign, or by booking a call at contentrewards.com/book-a-demo.