Clipping Pool Campaigns: How the Prize Pool Pays Out

A clipping pool campaign has one fixed prize. When it ends, every creator who reached the minimum views splits it by their share of the views. On November 12, 2026, nine pool campaigns were open on Content Rewards, worth $84,500 together.

The biggest was the Lacy 30 Day pool at $25,000. Its clips had passed 258 million views from 4,545 creators.

How does a pool campaign pay?

A pool pays at the end, all at once. Here is the order of events.

1. The brand funds the pool before it goes live.
2. You post clips and the campaign team approves them.
3. Your views on approved clips add up over the whole campaign.
4. When the pool ends, everyone who passed the minimum gets a share based on views.

So if you had 5% of the counted views among creators who qualified, you get 5% of the creator money. The brand terms set out these rules in section 5.

That is different from a CPM campaign. CPM means cost per 1,000 views. A CPM campaign pays a set rate on each clip as it earns. A pool pays nothing until the end, and your final rate depends on how many views everyone else got.

What is the minimum view requirement?

Most pools set a minimum. It adds up your views across all your approved clips. If you finish under it, you get no share.

The minimum is fixed at launch and can't change later. Here are the minimums on November 12, 2026:

• Lacy 30 Day: 1,000,000 views
• CORE pool: 2,000,000 views
• Jason pool: 700,000 views
• Clix pool: 500,000 views
• JShock pool: 100,000 views

Pick a pool where you can clear the bar. A small pool with a 100,000 view minimum can beat a big one you never qualify for.

Which pool campaigns are live?

This is what each campaign page showed on November 12, 2026. All were listed by Reach, a verified clipping organization, except the logo campaign.

• Lacy 30 Day: $25,000 pool. TikTok, Instagram and YouTube. Opened October 20.
• Lacy 30 Day (X): $5,000 pool for clips posted on X. Over 34 million views.
• CORE pool: $20,000 pool. Opened November 10, so it was still early.
• CORE pool (YouTube): $5,000 pool with a 750,000 view minimum.
• Double Coverage: $10,000 pool with a 200,000 view minimum. Opened November 11.
• Jason pool: $9,000 pool for JasonTheWeen clips. 67 million views from 1,462 creators.
• Clix pool: $5,000 pool that runs for the month of November.
• JShock pool: $3,000 pool with the lowest minimum.
• Content Rewards logo campaign: $2,500 pool. Each clip needs 1,000 views to count.

None of these needed an application. You can join from the campaign page. New pools open often, so check Discover for the current list.

How much of the pool do creators get?

Less than the headline number. The pool shown on the page includes the brand's platform fee. What is left is split among creators who qualify.

Then a 10% creator fee comes off your own share. The help article How your payout fees work explains it.

Any share you see before the end is an estimate. It moves up or down as other creators add views.

When does a pool campaign end?

The brand usually decides when to end it. Some say the end date in the brief, like the Clix pool for November. If a pool gets no new approved clips for 30 days, Content Rewards may end it and pay the creators who qualified.

After it ends, shares usually pay out after a 3-day hold. The money lands in your Content Rewards balance.

Is a pool better than a CPM campaign?

It depends on how many views you can get. Pools reward volume. If you post many clips and clear the minimum, a pool can pay well. If you post a few clips, a CPM campaign is safer, because every approved view pays.

A good habit is to run both. Use a CPM campaign for steady pay and a pool for upside. Our clipping payouts guide shows how CPM pay works.

How do you win a bigger share?

You win by getting more views on approved clips than other creators. A few things help:

• Post early. Your views add up over the whole pool, so start on day one.
• Post on every allowed platform. Lacy's main pool counts TikTok, Instagram and YouTube.
• Read the rules link in the brief. Clips that break the rules don't get approved, and unapproved views don't count.
• Clip the moments people already talk about. See how to clip streamers for picking moments.

FAQ

What is a pool campaign in clipping?

A pool campaign has one fixed prize. When it ends, creators who met the minimum views split it by their share of views on approved clips.

Do I get paid if I miss the minimum views?

No. Only creators who reach the minimum share the pool. The minimum counts your views across all your approved clips.

When do pool campaigns pay out?

At the end of the pool. Shares usually settle after a 3-day hold and go to your Content Rewards balance.

What happens if I delete a clip?

Deleting the post does not by itself cancel views already counted. The campaign rules and review still apply.

Start clipping

Find an open pool on Discover. If you are a brand or streamer, you can launch a pool campaign with a fixed budget.