Types of Clipping Campaigns: Formats, Payment Models and Access

Clipping campaigns differ in three ways: what you are asked to make, how you are paid and who is allowed in. On Content Rewards, the content type might be clipping from long-form footage, UGC, slideshows, a sound or reposting. The payment model is CPM, per post or retainer. Access is open, application only or private. Knowing which combination a campaign uses tells you how much work a clip needs and how it will be paid.

This guide uses the definitions in the Content Rewards help center. You can browse live campaigns of each kind on Discover.

Content types: what you are asked to make

A campaign owner picks one content type per campaign. The help center article Clipping, UGC or slideshows lists these:

• Clipping: short clips cut from long-form content such as a podcast, a stream, a show or a founder on camera. The owner supplies the long-form footage.
• UGC with face: a person on camera talking about or using the product.
• UGC faceless: hands, screens, voiceover or memes showing the product without a presenter.
• Slideshows: carousel posts that tell a story and land on the product.
• Logo: content that features the owner's logo prominently.
• Sound: clips built on a sound the owner chooses, on TikTok or Instagram.
• Reposting: the owner's existing videos posted again as they are.
• YouTube long-form: longer videos on YouTube.

Things like a face on camera, a minimum length, a caption or a link in bio are requirements rather than types. They appear in the campaign's requirements.

Clipping campaigns by source

Clipping campaigns are often described by where the footage comes from:

Streamer and gaming campaigns

A streamer or their team supplies streams or VODs, or allows clips from their back catalogue. Clips often centre on reactions, gameplay moments and chat. See Get paid to clip streamers for Twitch and Kick specifics.

Podcast and interview campaigns

The owner provides episodes, and clippers cut self-contained answers, opinions or stories. The help center notes that videos under two minutes give creators too little to cut from, so these campaigns tend to supply full episodes.

Music campaigns

Music campaigns can use the Sound type, where clips are built on a track the owner chooses on TikTok or Instagram, or the clipping type when there is performance or interview footage to cut. Check whether the brief wants a specific edit style or just the sound.

Brand and founder campaigns

A company supplies product demos, founder appearances or event footage. These briefs can specify where the brand mention sits and what claims you may not make.

Payment models: how you get paid

The model is fixed when the campaign is created. The help center article Which pricing model should I use? describes three:

• CPM: a rate per 1,000 views, with a minimum a clip must earn before it is paid and a maximum per clip. It suits clipping, where you post often and clips earn unevenly.
• Per post: a fixed amount for each approved video that reaches the minimum views. Most per post campaigns are application only, and some use pre-post review of a draft.
• Retainer: a set amount per cycle for an agreed number of posts. Retainers usually go to creators a brand already trusts.

How each model settles, and what comes off in fees, is covered in How clipping payouts work.

Access: who can join

Each campaign also has an access setting, fixed for that campaign:

• Open: any creator with a connected, verified account can join and submit.
• Application only: you answer the owner's questions and they approve you before you can submit.
• Private: the campaign does not appear on Discover. The owner invites creators by email, by Whop username or with an invite link.

Some campaigns also require pre-approval, where you upload a draft for review before posting.

Platforms

Content Rewards connects TikTok, Instagram, YouTube, X and Facebook accounts. Each campaign lists which platforms count, and CPM rates are set per platform, so the same campaign can pay differently on TikTok and on YouTube Shorts. There is no separate content type for a "YouTube clipping campaign" or a "Facebook clipping campaign". The phrase describes a clipping campaign that accepts that platform.

How to pick a type as a beginner

The help center suggests new creators start with CPM or per post. Clipping on CPM needs no product or face on camera, only editing and an account to post from. UGC with face asks the most of a creator and usually needs a clear brief and a higher rate.

Whatever you pick, look for a campaign with a clear picture of who should post, a defined format, the rate and the minimum and maximum up front, source material you can cut and example clips. For the joining steps, see Get paid to clip videos. For the difference between UGC and influencer work, see UGC creator vs influencer.

FAQ

What is a general clipping campaign?

There is no separate "general" type in the Content Rewards list of content types. If you see the phrase, treat it as an ordinary clipping campaign and check the brief for its platforms and source rules.

Can one campaign mix clipping and UGC?

No. The help center says to pick one content type per campaign, because each type attracts different creators and is reviewed against different rules.

Which type pays the most?

Rates are set by each campaign owner, so there is no fixed answer. The help center describes clipping as the cheapest per 1,000 views for brands, while UGC with face usually needs a higher rate because it asks more of the creator.