CPM calculator

CPM stands for cost per mille, the price of 1,000 impressions. Mille is Latin for thousand. Ad platforms quote it so you can compare prices across campaigns of any size.

Divide the total cost by the number of impressions, then multiply by 1,000. A $5,000 campaign that gets 500,000 impressions has a CPM of $10.

Divide your budget by the CPM and multiply by 1,000. At a $10 CPM, $5,000 buys 500,000 impressions. Set the calculator to Impressions to try your own numbers.

It depends on the platform, the audience and the format. Broad audiences cost less than narrow ones, and prices rise in busy seasons. The fairest benchmark is your own past campaigns on the same platform.

On ad platforms it depends on the audience, format and season, so check your own past campaigns. On Content Rewards clipping campaigns, brands typically set $1 to $2 per 1,000 views (Content Rewards data, October 2026), plus a platform fee of up to 10%.

CPM prices 1,000 impressions, and an impression counts each time an ad shows. CPV prices a view, which counts only when someone watches. On short-form video, paying per 1,000 views is stricter than paying per 1,000 impressions.

CPM is what an advertiser pays for 1,000 impressions. RPM, revenue per mille, is what a publisher or creator earns per 1,000 views. RPM is usually lower, because the platform keeps a share and not every view shows an ad.

Effective CPM is what you actually paid per 1,000 impressions or views, whatever the pricing model. If you paid per click or per sale, divide the total cost by impressions and multiply by 1,000 to compare it with a CPM buy.

Widen your audience, refresh your creative often, and test other placements and formats. Prices also rise in busy seasons. On a clipping campaign you set the rate per 1,000 views yourself, so you know your CPM before you launch.

On Content Rewards you set a rate per 1,000 views. Creators post clips of your content on TikTok, Instagram, YouTube and X, and you pay for the views you approve, plus a platform fee of up to 10%.