Clipping Campaign Brief Template: Copy, Fill In and Launch

A clipping campaign brief needs four things up front: what clippers should make, what footage you provide, the rate and the most one clip can earn. After that come rules a stranger could check, such as format, source, caption, audience and proof. Copy the template below, fill in the brackets and put every rule you will reject against in the campaign's requirements, because on Content Rewards a rule written anywhere else is not a valid reason to reject.

The template follows the structure Content Rewards' help center draws from campaigns that spent their whole budget, checked on 10 November 2026. Bracketed text is yours to replace. The example further down is hypothetical.

Content Rewards facts, checked 10 November 2026

• Minimum campaign budget: $1,000, with top ups from $100 (How much to spend).
• Brand platform fee: 10% of each creator payout, or 8% for a verified organization, taken from the campaign budget as each approved clip settles. A payment processing fee is shown as its own line before you pay. No subscription or setup fee (What Content Rewards costs).
• Pay models: CPM per 1,000 views with a minimum and a maximum per clip, a flat amount per approved post, or a retainer per cycle (Which pricing model).
• Payout timing on CPM: clips sent since 25 September 2026 pay in rounds of 7 days of earning plus a 3-day hold, starting at approval and repeating about every 10 days until 30 days after the clip was sent. Per post pays about 15 minutes after approval once the clip reaches its minimum views (Payouts).
• Every clip is approved by the brand's or agency's team, and each submission carries a 0 to 100 bot score (Brand Terms §8, dated 4 October 2026).
• Reference materials: at least one is required, with up to four links, so a shared folder or playlist goes in as a link (what each content type needs).

What goes in a clipping campaign brief?

Two parts: an opening that sells the campaign in a couple of seconds, and requirements precise enough to approve or reject without an argument. Clippers compare campaigns on Discover by budget, rate and the work asked for, not by brand story, so the offer goes first.

• What the work is, in one line, such as "Clip our founder's podcast."
• What you provide: the footage folder, a content bank or a caption template. Sourcing material is the most common reason a clipper likes a campaign and still scrolls past it.
• The rate per 1,000 views, per post or per cycle, stated per platform.
• The cap: the most one clip can earn. A cap does not put clippers off; silence about it does.

The requirements then fall into six kinds, according to the help center's brief-writing guide: format, source, caption, audience, proof and the one thing you will always reject.

What does a ready-to-copy clipping brief look like?

Copy the lines below into your campaign. The title and description go on the Details step, the footage under reference materials, the rates on Configuration and the rules on Requirements, which is where Content Rewards' setup puts each one (Create a campaign).

Title and description

• Title: [Clip our podcast / stream / founder videos] – $[rate] per 1,000 views
• First line: Cut short clips from [source]. All footage is in the folder below and updates [weekly / after every stream].
• Second line: Pays $[rate] per 1,000 views on [platforms], from $[minimum] up to $[cap] per clip.
• Context (optional, one or two sentences): [Who the show or product is for, and the kind of moment that works best.]

Reference materials

• Footage: [link to shared folder or playlist, several pieces of two minutes or more]
• Examples: [link to two or three clips you would approve]
• Brand assets: [logo, caption template or sound link, if needed]

Rates per platform

• [TikTok]: $[rate] per 1,000 views, minimum $[minimum], maximum $[cap] per clip
• [Instagram]: $[rate] per 1,000 views, minimum $[minimum], maximum $[cap] per clip
• [YouTube]: $[rate] per 1,000 views, minimum $[minimum], maximum $[cap] per clip

Requirements

• Format: 9:16 vertical, [15] to [60] seconds, burned-in captions, sound on.
• Source: clips come only from the campaign folder. [No other footage, or: original B-roll allowed.]
• Caption: tags @[yourhandle] and includes #[campaigntag]. [Disclosure line, if you need one.]
• Audience: [at least 40% of views from the US, UK, Canada or Australia, shown in the analytics you attach].
• Proof: send an analytics screen recording [48 hours] after posting.
• Rights: [mute or replace any copyrighted music].
• The one don't: [the specific thing you will always reject, such as no reaction face over the product shot].

Creator details

• Who you want posting: [clip pages in gaming / business / comedy, existing accounts only or new accounts named for the show].
• Access: [open to any verified creator / application only / private by invite].

What does a filled-in example look like?

Hypothetical example, not a real campaign: a weekly business podcast with 40 episodes wants reach on TikTok and YouTube Shorts. It funds $2,000, sets $1.00 per 1,000 views, a $2 minimum and a $200 cap, which are the usual settings the help center describes.

• Title: Clip the [Show name] podcast – $1 per 1,000 views
• First line: Cut short clips from 40 full episodes. A new episode is added every Tuesday.
• Second line: Pays $1.00 per 1,000 views on TikTok and YouTube, from $2 up to $200 per clip.
• Requirements: 9:16, 20 to 60 seconds, captions on; footage from the folder only; caption tags @[show] and #[showclips]; no clips of the sponsor reads; analytics screen recording 48 hours after posting.

At $1.00, a clip needs 2,000 views before it is paid and stops earning at 200,000. To check what a budget buys at other rates, use the CPM calculator or our clipping budget guide.

Which rules should you leave out of a clipping brief?

Leave out anything you would not reject a clip for, and anything that tells clippers how to be creative. Every requirement toggle, such as face on camera, a link in bio or a required sound, removes clippers who would otherwise have posted for you, so switch one on only if breaking it means rejection.

• Vague words. "Authentic", "high quality" and "engaging" feel like direction but cannot be checked.
• The storyboard. Specifying every shot gets you no submissions or fifty identical ones.
• "Surprise me." No structure at all gets you work you cannot use and no grounds to reject it.
• Rules in a chat or a separate document. They cannot be used to reject a clip, and "read the full rules" counts as no rules.

How do you test a brief before launch?

Run two quick tests from the help center. The stranger test: hand your requirements to someone who has never seen your product, ask them to judge ten clips and see whether their verdicts match yours. The phone test: open the campaign page on a phone and check that, within fifteen seconds, you can tell what to make, what it pays and the most one clip can earn, what gets a clip rejected and what proof is asked for after posting.

Say the whole ask up front. A screen recording, a demographic split or a minimum time the post must stay up all cause trouble when requested after the clip is live, and clippers who feel the goalposts moved do not come back.

What can you change after launch?

On Content Rewards the pay model, platforms, access type and budget lock at launch, and the budget can only grow through top ups. Other settings stay editable, but the help center warns against rewriting the brief inside a live campaign: if submissions are slow, raise the rate first, because a rate change applies to clips submitted from then on.

Refresh the footage instead of the rules. Adding new material every two to three weeks is the cheapest way to extend a campaign. When you reject, name the rule the clip missed, so the clipper's next clip is usable.

FAQ

How long should a clipping brief be?

Short. The opening is two lines and the requirements are usually six to eight checkable lines. The help center's example of rules a stranger could check is six lines long.

Should a clipping brief include hooks?

Give two or three reference clips and, if you have one, a hook formula, but leave the cut to the clipper. Hooks, pacing and editing are the part clippers are better at, and the part you are paying for.

Is a UGC brief different?

Yes. A UGC brief asks for new content, so it supplies the product, talking points and what not to say rather than footage. Keep clipping and UGC in separate campaigns; our UGC campaigns guide covers that brief.

Brief ready? Launch a campaign, or book a demo and go through it with the Content Rewards team. For the steps after launch, see how to run a clipping campaign.

How we checked: on 10 November 2026 we read the Content Rewards help center articles on writing a brief, creating a campaign, content types and pricing models. Content Rewards publishes this article. The filled-in example is hypothetical, and the usual settings are the help center's description of past campaigns, not a recommendation for yours.