What Is a Clipping Marketplace?

A clipping marketplace is a site where brands, agencies, or creators post paid clipping campaigns, and clippers pick a brief, post a clip, and submit the link for review.

Content Rewards is one of those marketplaces. It is an independent company. It is not part of X, and it is not a Whop app. Whop is the payout processor that can move withdrawals to your bank, PayPal, or wallet.

A marketplace is not the same as a platform's built-in clip button. On X, for example, native clipping lives inside the X app and pays, if you qualify, through X's own program. For that split, see X's new clipping feature vs clipping campaigns.

How a clipping marketplace campaign works

The campaign page lists a rate per platform, a minimum payout, and a maximum per clip. It also names the footage you can use and the platforms you can post on.

You post on your own account. Then you send the URL to the campaign. The campaign's team reviews it. Nothing is paid until that review is approved, and only counted views on the campaign's terms are paid.

Many campaigns use a CPM, which means a listed rate per 1,000 views. Some use a per-post fee or another model. Always read the page in front of you.

On Content Rewards CPM campaigns, clips submitted since 25 September 2026 earn on views for 30 days from the day they cross the payout threshold, within the 30-day tracking window. Older clips, and any clip still on the older terms, earn for 7 days from approval, then the payout is held 3 days.

You can withdraw from $1. Creators pay a 10% fee on CPM payouts. Per-post and retainer campaigns with a budget of $5,000 or more have no creator fee. The full timing and fee rules are in How clipping payouts work.

What listed rates looked like in November 2026

On 10 November 2026, the clipping CPM rates index included 707 live Content Rewards campaigns with a public rate. The median advertised rate was $1.0875 per 1,000 views. The most common listed rate was $1.00.

These are advertised rates, not average earnings. Minimums, caps, approval, and remaining budget still apply.

• TikTok: campaigns listing it 651, median listed rate $1.00
• Instagram: campaigns listing it 595, median listed rate $1.20
• YouTube: campaigns listing it 416, median listed rate $1.425
• X: campaigns listing it 129, median listed rate $1.00

Facebook was listed on only 8 campaigns, so it is not a benchmark here.

Content Rewards has paid $15M+ to creators, with 1M+ signed up, 500k+ who have posted, 1,900+ brands and agencies, and 6,000+ funded campaigns. Those are floor figures for the whole platform, not a rate you should expect on one clip.

What to look for before you join

Read the footage rules. You should only clip files the campaign supplies or licenses. Is clipping legal? explains why that matters.

Check the minimum payout, the cap, and if the campaign requires an application. Some campaigns are open. Others review your profile first.

If you post about a brand, follow the brief and the FTC (the US Federal Trade Commission) disclosure rules. Fake or inflated views are not allowed.

To browse live briefs, open Discover. To join a campaign and track a clip, see Get paid to clip videos.