Instagram Clipping CPM Rates in November 2026: Data from 595 Campaigns

The median advertised Instagram rate on 595 live Content Rewards campaigns was $1.20 per 1,000 views on 10 November 2026. CPM means cost per 1,000 views: the rate a campaign pays for each 1,000 views on an approved clip.

Half of those Instagram rates sat between $1.00 and $2.00. The most common listed rate was exactly $1.00 (195 of 595 campaigns). These are listed rates on public campaign pages, captured between 18:34:23 and 18:35:39 Asia/Riyadh, not what creators earned.

This is not an official Instagram bonus program or a Reels play bonus. A clipping campaign is a brand-funded brief. You post on your own Instagram account and, if the clip is approved, you are paid the campaign's rate, subject to its minimum, cap, and remaining budget.

The figures come from the same snapshot as the November 2026 clipping CPM rates index. This page is the Instagram cut: one rate per campaign that listed Instagram, at Instagram's own listed rate. Live campaigns are on Discover.

Headline Instagram numbers

• Campaigns with a public Instagram CPM: 595
• Median advertised Instagram CPM: $1.20
• 25th–75th percentile: $1.00 – $2.00
• Most common Instagram rate: $1.00 (195 campaigns)
• Campaigns listed at exactly $2.00: 94 (15.8%)
• Campaigns listed under $1.00: 97 (16.3%)
• Lowest listed Instagram CPM: $0.05
• Highest listed Instagram CPM: $1,000.00
• Mean of all 595 Instagram rates: $3.3468
• Mean excluding listed rates of $50+: $1.6690 (594 campaigns)
• Median minimum payout (a dollar floor, not a view minimum): $2.50
• Median per-clip cap: $200.00
• Most common per-clip cap: $100.00 (93 campaigns)
• Campaigns that require an application: 88 (14.8%)

The mean is much higher than the median because a few high listed rates pull it up. One campaign, Coworker, is listed at $1,000.00 per 1,000 views. That value is in the dataset and is the maximum. It does not change the median.

Example: 40,000 counted views at a $1.20 CPM calculates $48 before fees, or $43.20 after the 10% creator fee on CPM, if the clip is approved, has crossed the payout threshold, and is under the cap. A $100 cap on the same clip would stop the payout at $100 (about $90 after the fee).

Instagram rates by content type

Content type is taken as listed on the campaign. Each campaign is counted once, at its Instagram rate.

• Clipping only: 310 campaigns, median advertised Instagram CPM $1.20, 25th pct $1.00, 75th pct $2.00
• UGC (no clipping tag): 82 campaigns, median advertised Instagram CPM $2.00, 25th pct $1.00, 75th pct $3.00
• Clipping and UGC: 60 campaigns, median advertised Instagram CPM $1.00, 25th pct $1.00, 75th pct $2.00
• No content type listed: 90 campaigns, median advertised Instagram CPM $1.00, 25th pct $1.00, 75th pct $2.00
• Other listed types: 53 campaigns, median advertised Instagram CPM $1.00, 25th pct $0.50, 75th pct $1.50

UGC means user-generated content: videos creators film for a brand, rather than cuts of someone else's footage. UGC campaigns that listed Instagram, and did not also list clipping, had a median of $2.00. The clipping-only Instagram median was still $1.20, the same as the all-Instagram median.

Only 22 campaigns listed Instagram and no other platform. Their median was $1.00. That sample is small. The other 573 also listed at least one other platform, and the median Instagram rate on that group was $1.25.

Instagram rates by category

Categories are taken as listed. Only categories with 10 or more Instagram rates are shown.

• Technology: 21 campaigns, 25th pct $1.00, median $2.00, 75th pct $4.00
• Health & Wellness: 18 campaigns, 25th pct $1.50, median $2.00, 75th pct $3.00
• Finance: 16 campaigns, 25th pct $1.375, median $1.75, 75th pct $3.00
• Gaming: 20 campaigns, 25th pct $1.00, median $1.50, 75th pct $2.00
• Lifestyle: 15 campaigns, 25th pct $1.00, median $1.25, 75th pct $1.75
• Entertainment: 100 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.50
• Music: 82 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.50
• Personal Brand: 26 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.875
• Business: 17 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.50
• Podcasts: 15 campaigns, 25th pct $0.875, median $1.00, 75th pct $1.50
• Sports: 10 campaigns, 25th pct $0.35, median $1.00, 75th pct $1.725
• No category listed: 89 campaigns, 25th pct $1.00, median $1.00, 75th pct $2.00

Among those categories, the highest median was $2.00, shared by Technology and Health & Wellness. Entertainment and Music, the two largest named categories, both had a median of $1.00.

In the same snapshot, TikTok's median was $1.00 (651 campaigns) and YouTube's was $1.425 (416 campaigns). Those cuts are in the index.

How a listed Instagram CPM is paid

A listed rate is the starting number, not the amount that lands in your balance.

• The clip has to be approved. Nothing is approved automatically (Approval and review).
• The campaign's minimum payout and per-clip cap apply. In this Instagram set the median minimum was $2.50 and the median cap was $200.00.
• Creators pay a 10% fee on CPM payouts (Payouts).
• Clips submitted since 25 September 2026 earn on views for 30 days from the day they cross the payout threshold, within the 30-day tracking window. Older clips, and any clip still on the older terms, earn for 7 days from approval, then the payout is held 3 days.
• Approved earnings go to a Content Rewards Balance. You can withdraw from $1. A withdrawal moves money to a Whop Balance. Whop is the payout processor, not the campaign marketplace (Withdraw your earnings).

For the maths, see How to budget a clipping campaign and the CPM calculator. For settlement, see How clipping payouts work.

Rates change. Check the campaign page before you post. Amounts are shown as listed, in dollars. The campaign pages do not show a currency code.

To start, browse live campaigns and read Get paid to clip videos.

Frequently asked questions

How much do Instagram clipping campaigns pay per 1,000 views?

On this 10 November 2026 snapshot, the median advertised Instagram rate on 595 Content Rewards campaigns was $1.20 per 1,000 views. Half of the rates were between $1.00 and $2.00. The most common listed rate was exactly $1.00. These are advertised rates, not take-home pay.

Is this an official Instagram Reels bonus?

No. Official Instagram bonus programs are run by Instagram and have their own rules. A clipping campaign is a brand-funded rate on a marketplace brief.

Do I need a lot of followers to join an Instagram clipping campaign?

Not as a Content Rewards account rule. Campaigns can set their own requirements, and 88 of these 595 Instagram campaigns required an application.

Why is the Instagram median $1.20 if $1.00 is the most common rate?

$1.00 was the most common single rate (195 campaigns). The median is the middle value of all 595 rates, which was $1.20. Only 3 campaigns were listed at exactly $1.20.

What comes off a $1.20 Instagram CPM?

On CPM, Content Rewards takes a 10% creator fee. The campaign's minimum and cap also apply, the clip has to be approved, and earnings follow the timing rule that applies to that clip.