Clipping CPM rates in November 2026: data from 707 live campaigns

The median advertised rate on 707 live Content Rewards campaigns with a public, fixed pay-per-1,000-views rate was $1.0875 per 1,000 views ($1.09 rounded to the nearest cent). Half of those campaigns sat between $1.00 and $2.00. The single most common campaign-level rate was exactly $1.00 (218 campaigns). The figures are listed rates on public campaign pages, captured in a 76-second window on 10 November 2026, 18:34–18:35 Asia/Riyadh. They are not earnings.

A further 9 live campaigns paid a flat amount per post, 6 were budget pools with no fixed rate, and 4 geo-priced campaigns did not publish a usable per-platform rate. Those 19 listings are in the dataset and are excluded from the medians below.

Live campaigns and their current listed rates are on Discover. For how a rate, minimum and cap work together, see How to budget a clipping campaign and How clipping payouts work.

Headline numbers

• Campaign pages fetched (all HTTP 200, all listed active) — Value: 726
• In the CPM index (fixed public rate greater than zero) — Value: 707
• Median advertised CPM (mean of each campaign's platform rates) — Value: $1.0875
• 25th–75th percentile — Value: $1.00 – $2.00
• Lowest listed CPM in the index — Value: $0.05
• Highest listed CPM in the index — Value: $1,000.00
• Mean (all index campaigns) — Value: $3.0685
• Mean excluding listed rates of $50+ — Value: $1.6565
• Median of the rate shown as the campaign card's primary rate — Value: $1.25
• Campaigns with different rates by platform — Value: 75 of 707
• Listed budget, sum of index campaigns — Value: $2,959,116.62
• Listed budget remaining, sum of index campaigns — Value: $1,479,417.37
• Median minimum payout (dollar floor, not a view minimum) — Value: $2.00
• Index campaigns that require an application — Value: 98 (13.9%)

The card-primary median ($1.25) is slightly higher than the headline median ($1.0875) because, on mixed-rate campaigns, the card typically highlights the higher platform rate. The headline figure averages the platform rates instead.

One campaign, Coworker, is listed at $1,000.00 per 1,000 views, with a listed budget of $2,500, $0.00 spent, and a last update of 29 August 2026, 21:04:35 Asia/Riyadh (18:04:35 UTC). That value is in the dataset and is the maximum. It does not change the median. Means are also shown without it.

By platform

A campaign that lists more than one platform is counted once on each platform, at that platform's own rate.

• TikTok — Campaigns: 651; Min: $0.05; 25th pct: $1.00; Median: $1.00; 75th pct: $2.00; Max: $1,000.00
• Instagram — Campaigns: 595; Min: $0.05; 25th pct: $1.00; Median: $1.20; 75th pct: $2.00; Max: $1,000.00
• YouTube — Campaigns: 416; Min: $0.05; 25th pct: $1.00; Median: $1.425; 75th pct: $2.00; Max: $1,000.00
• X — Campaigns: 129; Min: $0.05; 25th pct: $1.00; Median: $1.00; 75th pct: $2.00; Max: $1,000.00
• Facebook — Campaigns: 8; Min: $0.50; 25th pct: $0.925; Median: $1.00; 75th pct: $1.25; Max: $2.00

Facebook is a very small public sample (8 campaigns) and should not be read as a stable benchmark.

By category

Categories are taken from the campaign object as shown. They were not recoded. Only categories with 10 or more index campaigns are in the table. Campaigns with no category (122) stay in the overall median and are labelled as such.

• Technology — Campaigns: 25; Min: $0.50; 25th pct: $1.00; Median: $2.00; 75th pct: $4.00; Max: $10.00
• Health & Wellness — Campaigns: 22; Min: $1.00; 25th pct: $1.50; Median: $2.00; 75th pct: $3.00; Max: $5.00
• Finance — Campaigns: 17; Min: $0.40; 25th pct: $1.00; Median: $1.50; 75th pct: $3.00; Max: $5.00
• Sports — Campaigns: 13; Min: $0.10; 25th pct: $0.50; Median: $1.50; 75th pct: $1.50; Max: $2.00
• Gaming — Campaigns: 28; Min: $0.10; 25th pct: $1.00; Median: $1.405; 75th pct: $2.00; Max: $20.00
• Lifestyle — Campaigns: 16; Min: $0.5667; 25th pct: $1.00; Median: $1.10; 75th pct: $2.00; Max: $3.00
• No category listed — Campaigns: 122; Min: $0.05; 25th pct: $0.7708; Median: $1.00; 75th pct: $2.00; Max: $1,000.00
• Music — Campaigns: 105; Min: $0.25; 25th pct: $1.00; Median: $1.00; 75th pct: $1.50; Max: $10.00
• Entertainment — Campaigns: 105; Min: $0.05; 25th pct: $1.00; Median: $1.00; 75th pct: $1.75; Max: $15.00
• Personal Brand — Campaigns: 27; Min: $0.50; 25th pct: $0.8167; Median: $1.00; 75th pct: $1.5833; Max: $2.50
• Business — Campaigns: 17; Min: $0.375; 25th pct: $1.00; Median: $1.00; 75th pct: $1.50; Max: $5.00
• Podcasts — Campaigns: 15; Min: $0.40; 25th pct: $0.875; Median: $1.00; 75th pct: $1.50; Max: $2.00
• Apps — Campaigns: 10; Min: $0.30; 25th pct: $1.00; Median: $1.00; 75th pct: $1.8125; Max: $3.00
• Roblox — Campaigns: 10; Min: $0.50; 25th pct: $0.85; Median: $1.00; 75th pct: $1.2208; Max: $1.50

Among categories with at least 10 campaigns, the highest median was $2.00, shared by Technology (n = 25) and Health & Wellness (n = 22). The lowest median was $1.00, shared by Music, Entertainment, Personal Brand, Business, Podcasts, Apps, Roblox, and campaigns with no category listed.

By content type

Content type is also taken as listed. Many campaigns allow more than one format; those are grouped rather than double-counted at the campaign level.

• Clipping only — Campaigns: 340; Min: $0.0875; 25th pct: $1.00; Median: $1.0437; 75th pct: $2.00; Max: $10.00
• UGC (no clipping tag) — Campaigns: 94; Min: $0.20; 25th pct: $1.00; Median: $2.00; 75th pct: $3.00; Max: $20.00
• Clipping and UGC — Campaigns: 73; Min: $0.25; 25th pct: $1.00; Median: $1.00; 75th pct: $2.00; Max: $5.00
• Other listed types — Campaigns: 77; Min: $0.05; 25th pct: $1.00; Median: $1.00; 75th pct: $1.50; Max: $5.00
• No content type listed — Campaigns: 123; Min: $0.05; 25th pct: $0.7917; Median: $1.00; 75th pct: $2.00; Max: $1,000.00

"Other listed types" includes campaigns tagged only with sound, logo, slideshows, reposting, YouTube long-form, or a mix of those, without a clipping or UGC tag.

Budgets and minimums

Across the 707 index campaigns, listed total budgets summed to $2,959,116.62, with $1,479,417.37 still showing as remaining at capture ($1,479,699.25 listed as spent). These are the budget figures on the public pages, not verified payouts.

Every index campaign published a minimum payout. The median dollar floor was $2.00. That is a minimum payout amount, not a published view threshold, and it was not converted into an implied view count.

98 index campaigns (13.9%) required an application.

Other payout models on the same catalog

These live listings were captured and then excluded from the CPM medians, because they do not have a fixed public rate per 1,000 views.

Per-post campaigns (9)

• Review Async: the AI video editor you chat with — platforms: youtube; listed pay per post: $250; listed budget: $1,500
• forntite faf repsoting — platforms: instagram; listed pay per post: $202; listed budget: $2,000. Title copied as it appears on the public page, including spelling.
• systeme.io | Create & Earn — Per Post — platforms: instagram, tiktok, youtube; listed pay per post: $180; listed budget: $3,000
• Train your mind like a martial artist: Medidojo — platforms: instagram, tiktok, youtube; listed pay per post: $100; listed budget: $1,000
• Kerr Mercer - reaction or lipsync — platforms: tiktok; listed pay per post: $15.00; listed budget: $2,500
• Rendvo UGC Campaign — London — platforms: instagram, tiktok, youtube; listed pay per post: $15.00; listed budget: $1,000
• Jersey Fusion Clipping [Infinte Budget] — platforms: instagram, tiktok; listed pay per post: $10.00; listed budget: $14,000. Title copied as it appears on the public page, including spelling.
• Sam Wolfe — platforms: tiktok; listed pay per post: $10.00; listed budget: $1,000
• Superstore: Your Shop in One Link — platforms: instagram, tiktok, youtube; listed pay per post: $10.00; listed budget: $1,000

Pool campaigns (6)

Pool listings show a budget to be shared, not a fixed CPM. Titles below are copied as they appear on the public page, including a doubled `$` sign on some names.

• $$25,000 Lacy 30 Day Campaign — platforms: instagram, tiktok, youtube; listed budget: $25,000
• $$9,000 Jason Pool Campaign — platforms: instagram, tiktok, x, youtube; listed budget: $9,000
• $$5,000 Clix Pool Campaign — platforms: instagram, tiktok, youtube; listed budget: $5,000
• $$5,000 Lacy 30 Day Campaign (Twitter/X) — platforms: x; listed budget: $5,000
• $$3,000 JShock Clipping Campaign — platforms: instagram, tiktok, youtube; listed budget: $3,000
• Content Rewards Logo Campaign — platforms: instagram, tiktok, youtube; listed budget: $2,500

What was visible on other platforms

Twelve public Vyro campaigns were in the HTML of vyro.com/campaigns at 2026-11-10 18:32:20 Asia/Riyadh. The same page reported 14 campaigns in total; the last two were not present in the server-rendered HTML and are not in this dataset. All 12 used a CPM model. The median listed rate among those 12 was $2.00 per 1,000 views. Each listed a minimum of 5,000 views per clip.

• CODM LIVESTREAM — type: clipping; platforms: tiktok, youtube, instagram; listed CPM: $2.50; budget: $50,000.00; remaining: $48,341.08; min views: 5000
• CODM LIVESTREAM — type: clipping; platforms: tiktok, youtube, instagram; listed CPM: $2.50; budget: $48,000.00; remaining: $0.00; min views: 5000
• Make UGC for Vyro — type: ugc; platforms: youtube, tiktok, instagram; listed CPM: $2.50; budget: $1,000.00; remaining: $987.04; min views: 5000
• UGC campaign for Vyro — type: ugc; platforms: tiktok, youtube, x; listed CPM: $2.50; budget: $1,000.00; remaining: $1,000.00; min views: 5000
• Outdoor Adventure Shorts — type: clipping; platforms: tiktok, youtube, instagram; listed CPM: $2.10; budget: $1,400.00; remaining: $738.20; min views: 5000
• Phony: Episodes 4 — type: clipping; platforms: tiktok, youtube, instagram; listed CPM: $2.00; budget: $3,750.00; remaining: $0.00; min views: 5000
• The Drop: TikTok Edits — type: clipping; platforms: tiktok; listed CPM: $2.00; budget: $12,000.00; remaining: $11,956.01; min views: 5000
• The Lowdown: TikTok Edits — type: clipping; platforms: tiktok; listed CPM: $2.00; budget: $15,000.00; remaining: $14,727.01; min views: 5000
• The Mob: Episode 1 and 2 — type: clipping; platforms: tiktok, youtube, instagram; listed CPM: $2.00; budget: $5,400.00; remaining: $2,698.06; min views: 5000
• VICTORIAN PSYCHO TRAILER — type: clipping; platforms: tiktok, youtube, instagram; listed CPM: $1.50; budget: $17,500.00; remaining: $651.17; min views: 5000
• Beat LeBron, Win $100,000 — type: clipping; platforms: tiktok, youtube, instagram; listed CPM: $1.00; budget: $25,000.00; remaining: $0.00; min views: 5000
• Meet Vyro — type: clipping; platforms: tiktok, youtube, instagram; listed CPM: $1.00; budget: $1,000.00; remaining: $1,000.00; min views: 5000

Clipster's Discover page is publicly reachable, but campaign rates are not in the server-rendered HTML, individual campaign URLs are not in its sitemap, and its robots.txt disallows `/api`. Promote.fun's public HTML and sitemap did not include campaign listings. Clipstake redirected to login. Those catalogs are therefore out of this snapshot, not estimated.

How to read this

Treat every figure as a listed rate on a live page, on one afternoon. A $1.00 CPM is not a $1.00 earning. Approval rules, view quality, geography, remaining budget, application gates and platform fees can all change what a creator is paid.

How to cite this data

Content Rewards, "Clipping CPM rates in November 2026: data from 707 live campaigns," 10 November 2026, https://contentrewards.com/articles/clipping-cpm-rates-november-2026. Figures are advertised listed rates on public campaign pages captured 18:34–18:35 Asia/Riyadh, not earnings. Currency is shown as listed ($); the campaign pages do not include an ISO currency code.

A compact summary of the headline, platform, category and content-type figures is in the tables on this page. This is a snapshot, not a forecast, and not investment, tax or earnings advice.

Method

This is a snapshot of advertised rates on publicly visible campaign listings. It is not a record of what creators earned, what brands spent through to payout, or what a typical post will make. Internal payout data was not used. No figures were invented. Rows that could not be read as a single public fixed rate were dropped from the CPM index and kept in the underlying dataset with a drop reason.

What was collected

Every `https://contentrewards.com/c/campaigns/{id}` URL in the public sitemap on 10 November 2026 was unioned with campaign IDs present in the public HTML of `/c/discover`, `/c/discover/clipping`, `/c/discover/tiktok` and `/c/discover/ugc`. All Discover IDs were already in the sitemap: 726 unique campaign URLs. Each campaign page was requested as ordinary HTML (no `/api/` calls; `robots.txt` disallows `/api/`). All 726 returned HTTP 200, with a public campaign payload in the page's server-rendered data, and all had status `active`, were not private, and were listed on Discover at capture.

Fields were taken from the public campaign objects embedded in the HTML: category, content types, platforms, payout type, per-platform rate (cent fields converted at 100 cents = 1 listed dollar), listed budget and spend, minimum and maximum payout, application requirement, geo-pricing flag, and timestamps.

Vyro rates come from the public listing at vyro.com/campaigns and are reported separately. They are not folded into the Content Rewards median. Clipster, Promote.fun and Clipstake could not be read from public HTML without login or a disallowed API, and two of 14 Vyro campaigns were not in the server-rendered listing.

How a campaign enters the CPM index

A Content Rewards campaign is in the CPM index if the public page returned HTTP 200, the status is active, the campaign is not marked private, the payout type is CPM, and at least one platform has a public rate greater than zero. Index N = 707.

Dropped from the CPM medians (still captured): 9 per-post campaigns, 6 pool or auction campaigns, and 4 geo-priced regional World of Warcraft listings whose per-platform rate field is 0. A card-level primary payout of $4.00 is present on those four, but the public per-platform rate is not, so they were dropped as ambiguous.

How the rate is defined

Rates are advertised listed dollars per 1,000 views. The campaign-level rate used for the headline median and for the category and content-type tables is the unweighted mean of that campaign's public per-platform CPMs. If platforms differ, the campaign is one observation at the average of those platform rates, not at the highest. Platform tables use one observation per campaign–platform pair, at that platform's listed rate.

The index records the advertised rate as listed, not a net-of-fee estimate. No fee percentage was applied. On Content Rewards, the minimum payout is a dollar floor, not a stated view minimum. Implied view minimums were not calculated.

Median and percentiles use linear interpolation. Means are shown with and without extreme listed rates, defined here as $50 or more per 1,000 views. That threshold is a display and summary rule, not a judgement that the listing is false. Titles, brands and categories are recorded as shown. No campaign was recategorised by hand. A listed budget of zero remaining does not, on its own, remove a campaign; on this capture, every index campaign still showed a positive remaining budget.

This snapshot cannot say what creators actually earned, or what share of listed budget was approved and paid. It cannot say how rates change by creator geography, except to note that four geo-priced campaigns hid their per-platform rates. It is not a market-wide index.