TikTok Clipping CPM Rates in November 2026: Data from 651 Campaigns

The median advertised TikTok rate on 651 live Content Rewards campaigns was $1.00 per 1,000 views on 10 November 2026. CPM means cost per 1,000 views: the rate a campaign pays for each 1,000 views on an approved clip.

Half of those TikTok rates sat between $1.00 and $2.00. The most common listed rate was exactly $1.00 (207 of 651 campaigns, 31.8%). These are listed rates on public campaign pages, captured between 18:34:23 and 18:35:39 Asia/Riyadh, not what creators earned.

This is not TikTok's Creator Rewards Program. That program pays a variable RPM (revenue per 1,000 qualified views) on your own original videos, and it has follower thresholds.

A TikTok clipping campaign is a brand-funded brief. You post on your own TikTok account. If the clip is approved, you are paid the campaign's rate, subject to its minimum, cap, and remaining budget.

The figures come from the same snapshot as the November 2026 clipping CPM rates index. This page is the TikTok cut: one rate per campaign that listed TikTok, at TikTok's own listed rate. Live campaigns are on Discover.

Headline TikTok numbers

• Campaigns with a public TikTok CPM: 651
• Median advertised TikTok CPM: $1.00
• 25th–75th percentile: $1.00 – $2.00
• Most common TikTok rate: $1.00 (207 campaigns)
• Campaigns listed under $1.00: 119 (18.3%)
• Campaigns listed at exactly $2.00: 102 (15.7%)
• Lowest listed TikTok CPM: $0.05
• Highest listed TikTok CPM: $1,000.00
• Mean of all 651 TikTok rates: $3.1598
• Mean excluding listed rates of $50+: $1.6262 (650 campaigns)
• Median minimum payout (a dollar floor, not a view minimum): $2.00
• Median per-clip cap: $200.00
• Most common per-clip cap: $150.00 (103 campaigns)
• Campaigns that require an application: 83 (12.7%)

The mean is much higher than the median because a few high listed rates pull it up. One campaign, Coworker, is listed at $1,000.00 per 1,000 views.

That value is in the dataset and is the maximum. It does not change the median.

Example: 50,000 counted views at a $1.00 CPM calculates $50 before fees. After the 10% creator fee, that is $45 if the clip is approved and under the cap. A $150 cap on the same clip would stop the payout at $150 (about $135 after the fee).

TikTok rates by content type

Content type is taken as listed on the campaign. Each campaign is counted once, at its TikTok rate.

• Clipping only: 315 campaigns, median advertised TikTok CPM $1.00
• UGC (no clipping tag): 88 campaigns, median advertised TikTok CPM $2.00
• Clipping and UGC: 70 campaigns, median advertised TikTok CPM $1.00
• Other listed types: 73 campaigns, median advertised TikTok CPM $1.00
• No content type listed: 105 campaigns, median advertised TikTok CPM $1.00

UGC means user-generated content: videos creators film for a brand, rather than cuts of someone else's footage. UGC campaigns that listed TikTok, and did not also list clipping, had a median of $2.00. That is a difference in listed rates, not a promise that UGC work earns twice as much.

For traditional production quotes, see UGC creator rates. For the UGC-only medians from this snapshot, see the content-type table in the November 2026 index.

TikTok rates by category

Categories are taken as listed. Only categories with 10 or more TikTok rates are shown.

• Technology: 25 campaigns, 25th pct $1.00, median $2.00, 75th pct $4.00
• Health & Wellness: 21 campaigns, 25th pct $1.50, median $2.00, 75th pct $3.00
• Finance: 16 campaigns, 25th pct $1.375, median $1.75, 75th pct $3.00
• Gaming: 23 campaigns, 25th pct $1.00, median $1.50, 75th pct $2.00
• Sports: 12 campaigns, 25th pct $0.875, median $1.50, 75th pct $1.575
• No category listed: 104 campaigns, 25th pct $0.75, median $1.00, 75th pct $2.00
• Music: 101 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.50
• Entertainment: 99 campaigns, 25th pct $1.00, median $1.00, 75th pct $2.00
• Personal Brand: 22 campaigns, 25th pct $0.625, median $1.00, 75th pct $1.50
• Business: 17 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.50
• Lifestyle: 15 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.75
• Podcasts: 13 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.50
• Apps: 10 campaigns, 25th pct $1.00, median $1.00, 75th pct $1.8125
• Roblox: 10 campaigns, 25th pct $0.925, median $1.00, 75th pct $1.2875

Among those categories, the highest median was $2.00, shared by Technology and Health & Wellness. Music and Entertainment, the two largest named categories, both had a median of $1.00.

TikTok-only campaigns and multi-platform campaigns

84 of the 651 campaigns listed TikTok only. Their median TikTok rate was $1.00.

The other 567 also listed at least one other platform. The median TikTok rate on that group was $1.20.

In the same snapshot, Instagram's median was $1.20 (595 campaigns) and YouTube's was $1.425 (416 campaigns). Those cuts are in the index.

How a listed TikTok CPM is paid

A listed rate is the starting number, not the amount that lands in your balance.

• The clip has to be approved. Nothing is approved automatically (Approval and review).
• The campaign's minimum payout and per-clip cap apply. In this TikTok set the median minimum was $2.00 and the median cap was $200.00.
• Creators pay a 10% fee on CPM payouts (Payouts).
• Clips submitted since 25 September 2026 earn on views for 30 days from the day they cross the payout threshold, within the 30-day tracking window. Older clips, and any clip still on the older terms, earn for 7 days from approval, then the payout is held 3 days.
• Approved earnings go to a Content Rewards Balance. You can withdraw from $1. A withdrawal moves money to a Whop Balance. Whop is the payout processor, not the campaign marketplace (Withdraw your earnings).

For the maths, see How to budget a clipping campaign and the CPM calculator. For settlement, see How clipping payouts work.

How this compares with TikTok Creator Rewards

TikTok Creator Rewards pays eligible original videos on qualified views, using a variable RPM. It is not a clipping campaign. Sponsored content is excluded from that program's qualifying original work.

The How much does TikTok pay per view page explains that model. On 10 November 2026 it also cited a smaller public Discover-card sample: 75 TikTok CPM campaigns, advertised median $1.25.

This page uses every public campaign page that listed a TikTok CPM that afternoon: 651 campaigns, median $1.00. Both can be true. They are different samples. Cite the complete-catalog median for TikTok campaign rates on Content Rewards in this snapshot.

Rates change. Check the campaign page before you post. Amounts are shown as listed, in dollars. The campaign pages do not show a currency code.

To start, browse live campaigns and read Get paid to clip videos.

Frequently asked questions

How much do TikTok clipping campaigns pay per 1,000 views?

On this 10 November 2026 snapshot, the median advertised TikTok rate on 651 Content Rewards campaigns was $1.00 per 1,000 views. Half of the rates were between $1.00 and $2.00.

The most common listed rate was exactly $1.00. These are advertised rates, not take-home pay.

Is this the same as what TikTok pays for 1,000 views?

No. TikTok's Creator Rewards Program pays a variable RPM on qualified views for eligible original videos, and joining has account thresholds. A clipping campaign is a brand-funded rate on a marketplace brief. See How much does TikTok pay per view.

Do I need a lot of followers to join a TikTok clipping campaign?

Not as a Content Rewards account rule. Campaigns can set their own requirements, and 83 of these 651 TikTok campaigns required an application. Official Creator Rewards is a different program and does have follower and recent-view thresholds.

What comes off a $1.00 TikTok CPM?

On CPM, Content Rewards takes a 10% creator fee. The campaign's minimum and cap also apply, the clip has to be approved, and earnings follow the timing rule that applies to that clip.

Why do some pages say the TikTok median is $1.25?

A 10 November 2026 count of TikTok CPM cards then visible on the public Discover page found an advertised median of $1.25 on 75 campaigns. This page uses every public campaign page that listed a TikTok CPM in the same afternoon's index, which is 651 campaigns at a median of $1.00. Cite the sample you mean.