UGC CPM Rates in November 2026: Data from 94 Campaigns

The median advertised rate on 94 live Content Rewards UGC campaigns was $2.00 per 1,000 views on 10 November 2026. UGC means user-generated content: videos creators film for a brand, rather than cuts of someone else's footage. CPM means cost per 1,000 views: the rate a campaign pays for each 1,000 views on an approved post.

Half of those UGC rates sat between $1.00 and $3.00. The most common listed rate was still $1.00 (18 campaigns), then $2.00 (15) and $3.00 (14). These are listed rates on public campaign pages, captured between 18:34:23 and 18:35:39 Asia/Riyadh, not what creators earned.

This is not a flat production quote. For per-video fees, revisions, and usage rights, use UGC creator rates. This page is the marketplace CPM cut: campaigns tagged UGC and not also tagged clipping.

The figures come from the same snapshot as the November 2026 clipping CPM rates index. Live campaigns are on Discover.

Headline UGC CPM numbers

• UGC campaigns (no clipping tag): 94
• Median advertised CPM: $2.00
• 25th–75th percentile: $1.00 – $3.00
• Most common listed rate: $1.00 (18 campaigns)
• Next most common rates: $2.00 (15), $3.00 (14)
• Lowest listed UGC CPM: $0.20
• Highest listed UGC CPM: $20.00
• Mean: $2.8187 (no $50+ listings in this set)
• Median minimum payout (a dollar floor, not a view minimum): $4.00
• Median per-clip cap: $200.00
• Most common per-clip cap: $100.00 (15 campaigns)
• Campaigns that require an application: 30 (31.9%)

For comparison, 340 clipping-only campaigns in the same snapshot had a median of $1.04375, and 11.8% of them required an application. UGC campaigns in this set listed a higher median rate and were more likely to ask you to apply first.

Example: 20,000 counted views at a $2.00 CPM calculates $40 before fees, or $36 after the 10% creator fee on CPM, if the post is approved, has crossed the payout threshold, and is under the cap. A $100 cap on the same post would stop the payout at $100 (about $90 after the fee).

UGC rates by platform

Each line is one campaign–platform pair, using the rate listed for that platform.

• TikTok: 88 campaigns, median advertised UGC CPM $2.00
• Instagram: 82 campaigns, median advertised UGC CPM $2.00
• YouTube: 68 campaigns, median advertised UGC CPM $2.00

On all three large platforms, the UGC median was $2.00. That is higher than the clipping-only medians on the same platforms: $1.00 on TikTok, $1.20 on Instagram, and $1.15 on YouTube.

Face, faceless, or both

Face labels are taken as listed on the campaign. "Both" means the campaign accepts either format. It does not mean you have to film both.

• With Face only: 40 campaigns, median advertised CPM $2.00
• Faceless only: 24 campaigns, median advertised CPM $1.275
• Both listed: 30 campaigns, median advertised CPM $2.75

The faceless-only group is small (24 campaigns). Treat $1.275 as a snapshot, not a stable benchmark. The "both" median of $2.75 is a campaign-level rate for briefs that accept either format.

UGC categories with enough campaigns

Only one UGC-only category had 10 or more campaigns in this snapshot.

• Technology: 12 UGC-only campaigns, median advertised CPM $3.4792

Other UGC categories had fewer than 10 campaigns, so they are not tabled here. Across all 707 campaigns in the index, not only UGC, Technology (25) and Health & Wellness (22) also sat at a $2.00 median.

How a listed UGC CPM is paid

A listed rate is the starting number, not the amount that lands in your balance.

• The post has to be approved. Nothing is approved automatically (Approval and review).
• The campaign's minimum payout and per-clip cap apply. In this UGC set the median minimum was $4.00 and the median cap was $200.00.
• Creators pay a 10% fee on CPM payouts (Payouts).
• Posts submitted since 25 September 2026 earn on views for 30 days from the day they cross the payout threshold, within the 30-day tracking window. Older posts, and any post still on the older terms, earn for 7 days from approval, then the payout is held 3 days.
• Approved earnings go to a Content Rewards Balance. You can withdraw from $1. A withdrawal moves money to a Whop Balance. Whop is the payout processor, not the campaign marketplace (Withdraw your earnings).

For the maths, see How to budget a clipping campaign and the CPM calculator. For the posting flow, see How to make money with UGC and What is UGC?. Brands can start from UGC campaigns.

Rates change. Check the campaign page before you post. Amounts are shown as listed, in dollars. The campaign pages do not show a currency code.

To start, browse live campaigns. For flat quotes and usage rights, stay on UGC creator rates.

Frequently asked questions

How much do UGC CPM campaigns pay per 1,000 views?

On this 10 November 2026 snapshot, the median advertised rate on 94 Content Rewards UGC campaigns (no clipping tag) was $2.00 per 1,000 views. Half of the rates were between $1.00 and $3.00. These are advertised marketplace rates, not take-home pay and not a flat production quote.

Is a UGC CPM the same as a UGC creator rate?

No. A CPM is pay per 1,000 views on a live campaign. A traditional UGC rate is often a flat fee for a video, plus revisions and usage rights. Use UGC creator rates for that model.

Do I need to show my face?

Not always. In this snapshot, 40 UGC campaigns were listed as With Face only (median $2.00), 24 as Faceless only (median $1.275), and 30 as both (median $2.75). "Both" means either format is accepted.

Why do UGC campaigns ask for applications more often?

In this set, 30 of 94 UGC campaigns (31.9%) required an application, compared with 11.8% of clipping-only campaigns. That is what the listings showed. It is not a platform-wide rule.

What comes off a $2.00 UGC CPM?

On CPM, Content Rewards takes a 10% creator fee. The campaign's minimum and cap also apply, the post has to be approved, and earnings follow the timing rule that applies to that post.