Content Rewards Clipping Data

The median listed CPM (cost per 1,000 views) was $1.0875 on 10 November 2026. That figure comes from 707 live public Content Rewards campaigns with a fixed rate.

Half of those listed rates sat between $1.00 and $2.00. These are advertised rates, not earnings.

The capture ran from 18:34:23 to 18:35:39 Asia/Riyadh. You can browse live campaigns or read the November 2026 write-up of the same capture.

What is this page?

This is the stable public dataset for listed clipping rates on Content Rewards. The URL will stay the same. The figures will be replaced in place when the next monthly capture is taken.

This first release uses only public campaign pages. Measured payout times, approval rates, and views actually paid are not in this version.

Download the tables

Use these files with the method notes below:

• Campaign table (CSV): all 726 public campaign rows, including the 19 listings that are not in the rate tables.
• Summary tables (CSV): headline, platform, category, content-type, rate-band, and platform-by-category figures.
• Platform-by-category table (CSV): every platform and category cell, including those with fewer than 10 campaigns.

Headline numbers

• Campaign pages fetched (all HTTP 200, all listed active): value: 726
• In the CPM tables (fixed public rate greater than zero): value: 707
• Median listed CPM: value: $1.0875
• 25th–75th percentile: value: $1.00 – $2.00
• Lowest listed CPM: value: $0.05
• Highest listed CPM: value: $1,000.00
• Mean (all 707): value: $3.0685
• Mean excluding listed rates of $50 or more: value: $1.6565
• Median of the rate shown as the campaign card's primary rate: value: $1.25
• Campaigns with different rates by platform: value: 75 of 707
• Most common listed rate: value: $1.00 (218 campaigns)
• Listed budget, sum of the 707 campaigns: value: $2,959,116.62
• Listed budget remaining: value: $1,479,417.37
• Listed budget spent: value: $1,479,699.25
• Median minimum payout (dollar floor, not a view minimum): value: $2.00
• Median maximum payout (listed cap): value: $200.00
• Campaigns that require an application: value: 98 of 707 (13.9%)
• Distinct brand or agency names as listed: value: 457

The most common listed rate was exactly $1.00, on 218 of the 707 campaigns. 134 campaigns listed less than $1.00. 221 listed $2.00 or more.

One campaign, Coworker, is listed at $1,000.00 per 1,000 views. That listing is in the dataset and is the maximum. It does not change the median.

The mean including that listing is $3.0685. The mean without listed rates of $50 or more is $1.6565.

75 of 707 campaigns list different rates by platform. The median of the rate shown on the campaign card is $1.25. The headline median averages each campaign's platform rates instead.

How many campaigns are in the catalog?

726 public campaign pages were live and listed on Discover at capture. Each was marked active. 707 of them had a fixed public CPM greater than zero. Those 707 make up the rate tables on this page.

The other 19 listings are in the campaign CSV. 9 paid a flat amount per post. 6 were budget pools with no fixed rate. 4 geo-priced campaigns did not publish a usable per-platform rate.

The 707 campaigns list 457 distinct brand or agency names. That is a count of names as shown, not a count of unique companies. It is not the company-level figure of 1,900+ brands and agencies.

What do campaigns list on each platform?

A campaign that lists more than one platform is counted once on each platform, at that platform's own rate. The median campaign listed three platforms. 123 campaigns listed one platform. 273 listed three.

• TikTok: campaigns: 651; min: $0.05; 25th pct: $1.00; median: $1.00; 75th pct: $2.00; max: $1,000.00
• Instagram: campaigns: 595; min: $0.05; 25th pct: $1.00; median: $1.20; 75th pct: $2.00; max: $1,000.00
• YouTube: campaigns: 416; min: $0.05; 25th pct: $1.00; median: $1.425; 75th pct: $2.00; max: $1,000.00
• X: campaigns: 129; min: $0.05; 25th pct: $1.00; median: $1.00; 75th pct: $2.00; max: $1,000.00
• Facebook: campaigns: 8; min: $0.50; 25th pct: $0.925; median: $1.00; 75th pct: $1.25; max: $2.00

Facebook is only 8 campaigns. Do not treat that row as a stable benchmark.

Which categories have the highest listed rates?

Categories are taken as listed. They were not recoded. The table shows categories with at least 10 of the 707 campaigns. Smaller categories are in the CSV files.

• Technology: campaigns: 25; min: $0.50; 25th pct: $1.00; median: $2.00; 75th pct: $4.00; max: $10.00
• Health & Wellness: campaigns: 22; min: $1.00; 25th pct: $1.50; median: $2.00; 75th pct: $3.00; max: $5.00
• Finance: campaigns: 17; min: $0.40; 25th pct: $1.00; median: $1.50; 75th pct: $3.00; max: $5.00
• Sports: campaigns: 13; min: $0.10; 25th pct: $0.50; median: $1.50; 75th pct: $1.50; max: $2.00
• Gaming: campaigns: 28; min: $0.10; 25th pct: $1.00; median: $1.405; 75th pct: $2.00; max: $20.00
• Lifestyle: campaigns: 16; min: $0.5667; 25th pct: $1.00; median: $1.10; 75th pct: $2.00; max: $3.00
• No category listed: campaigns: 122; min: $0.05; 25th pct: $0.7708; median: $1.00; 75th pct: $2.00; max: $1,000.00
• Music: campaigns: 105; min: $0.25; 25th pct: $1.00; median: $1.00; 75th pct: $1.50; max: $10.00
• Entertainment: campaigns: 105; min: $0.05; 25th pct: $1.00; median: $1.00; 75th pct: $1.75; max: $15.00
• Personal Brand: campaigns: 27; min: $0.50; 25th pct: $0.8167; median: $1.00; 75th pct: $1.5833; max: $2.50
• Business: campaigns: 17; min: $0.375; 25th pct: $1.00; median: $1.00; 75th pct: $1.50; max: $5.00
• Podcasts: campaigns: 15; min: $0.40; 25th pct: $0.875; median: $1.00; 75th pct: $1.50; max: $2.00
• Apps: campaigns: 10; min: $0.30; 25th pct: $1.00; median: $1.00; 75th pct: $1.8125; max: $3.00
• Roblox: campaigns: 10; min: $0.50; 25th pct: $0.85; median: $1.00; 75th pct: $1.2208; max: $1.50

Among those categories, Technology (25 campaigns) and Health & Wellness (22) share the highest median, at $2.00. Music and Entertainment are the largest named categories, with 105 campaigns each and a median of $1.00.

122 campaigns had no category listed. They stay in the overall median and appear in the table as "No category listed."

What do niches list on each platform?

The next table uses each campaign-platform rate, not the campaign average. A cell appears here only if it has at least 10 campaigns. Smaller cells are in the platform-by-category CSV. There are 40 cells at that threshold.

• Technology: platform: TikTok; campaigns: 25; 25th pct: $1.00; median: $2.00; 75th pct: $4.00
• Health & Wellness: platform: TikTok; campaigns: 21; 25th pct: $1.50; median: $2.00; 75th pct: $3.00
• Finance: platform: TikTok; campaigns: 16; 25th pct: $1.375; median: $1.75; 75th pct: $3.00
• Sports: platform: TikTok; campaigns: 12; 25th pct: $0.875; median: $1.50; 75th pct: $1.575
• Gaming: platform: TikTok; campaigns: 23; 25th pct: $1.00; median: $1.50; 75th pct: $2.00
• Lifestyle: platform: TikTok; campaigns: 15; 25th pct: $1.00; median: $1.00; 75th pct: $1.75
• No category listed: platform: TikTok; campaigns: 104; 25th pct: $0.75; median: $1.00; 75th pct: $2.00
• Music: platform: TikTok; campaigns: 101; 25th pct: $1.00; median: $1.00; 75th pct: $1.50
• Entertainment: platform: TikTok; campaigns: 99; 25th pct: $1.00; median: $1.00; 75th pct: $2.00
• Personal Brand: platform: TikTok; campaigns: 22; 25th pct: $0.625; median: $1.00; 75th pct: $1.50
• Business: platform: TikTok; campaigns: 17; 25th pct: $1.00; median: $1.00; 75th pct: $1.50
• Podcasts: platform: TikTok; campaigns: 13; 25th pct: $1.00; median: $1.00; 75th pct: $1.50
• Apps: platform: TikTok; campaigns: 10; 25th pct: $1.00; median: $1.00; 75th pct: $1.8125
• Roblox: platform: TikTok; campaigns: 10; 25th pct: $0.925; median: $1.00; 75th pct: $1.2875
• Technology: platform: Instagram; campaigns: 21; 25th pct: $1.00; median: $2.00; 75th pct: $4.00
• Health & Wellness: platform: Instagram; campaigns: 18; 25th pct: $1.50; median: $2.00; 75th pct: $3.00
• Finance: platform: Instagram; campaigns: 16; 25th pct: $1.375; median: $1.75; 75th pct: $3.00
• Sports: platform: Instagram; campaigns: 10; 25th pct: $0.35; median: $1.00; 75th pct: $1.725
• Gaming: platform: Instagram; campaigns: 20; 25th pct: $1.00; median: $1.50; 75th pct: $2.00
• Lifestyle: platform: Instagram; campaigns: 15; 25th pct: $1.00; median: $1.25; 75th pct: $1.75
• No category listed: platform: Instagram; campaigns: 89; 25th pct: $1.00; median: $1.00; 75th pct: $2.00
• Music: platform: Instagram; campaigns: 82; 25th pct: $1.00; median: $1.00; 75th pct: $1.50
• Entertainment: platform: Instagram; campaigns: 100; 25th pct: $1.00; median: $1.00; 75th pct: $1.50
• Personal Brand: platform: Instagram; campaigns: 26; 25th pct: $1.00; median: $1.00; 75th pct: $1.875
• Business: platform: Instagram; campaigns: 17; 25th pct: $1.00; median: $1.00; 75th pct: $1.50
• Podcasts: platform: Instagram; campaigns: 15; 25th pct: $0.875; median: $1.00; 75th pct: $1.50
• Technology: platform: YouTube; campaigns: 20; 25th pct: $1.00; median: $2.00; 75th pct: $4.25
• Health & Wellness: platform: YouTube; campaigns: 13; 25th pct: $1.50; median: $2.00; 75th pct: $3.00
• Finance: platform: YouTube; campaigns: 11; 25th pct: $1.50; median: $1.50; 75th pct: $2.75
• Gaming: platform: YouTube; campaigns: 23; 25th pct: $1.00; median: $1.50; 75th pct: $2.00
• Lifestyle: platform: YouTube; campaigns: 11; 25th pct: $0.50; median: $1.20; 75th pct: $1.75
• No category listed: platform: YouTube; campaigns: 62; 25th pct: $1.00; median: $1.50; 75th pct: $2.50
• Music: platform: YouTube; campaigns: 30; 25th pct: $0.5625; median: $1.00; 75th pct: $2.00
• Entertainment: platform: YouTube; campaigns: 67; 25th pct: $1.00; median: $1.00; 75th pct: $1.50
• Personal Brand: platform: YouTube; campaigns: 19; 25th pct: $0.725; median: $1.00; 75th pct: $1.50
• Business: platform: YouTube; campaigns: 12; 25th pct: $1.00; median: $1.00; 75th pct: $2.00
• Podcasts: platform: YouTube; campaigns: 13; 25th pct: $0.75; median: $1.00; 75th pct: $1.50
• Technology: platform: X; campaigns: 10; 25th pct: $1.50; median: $1.75; 75th pct: $3.75
• No category listed: platform: X; campaigns: 29; 25th pct: $1.00; median: $1.00; 75th pct: $2.00
• Entertainment: platform: X; campaigns: 23; 25th pct: $1.00; median: $1.00; 75th pct: $1.00

How do content types compare?

UGC means user-generated content: videos creators make for brands. Content type is taken as listed. Campaigns that allow more than one format are grouped, not double-counted.

• Clipping only: campaigns: 340; min: $0.0875; 25th pct: $1.00; median: $1.04375; 75th pct: $2.00; max: $10.00
• UGC (no clipping tag): campaigns: 94; min: $0.20; 25th pct: $1.00; median: $2.00; 75th pct: $3.00; max: $20.00
• Clipping and UGC: campaigns: 73; min: $0.25; 25th pct: $1.00; median: $1.00; 75th pct: $2.00; max: $5.00
• Other listed types: campaigns: 77; min: $0.05; 25th pct: $1.00; median: $1.00; 75th pct: $1.50; max: $5.00
• No content type listed: campaigns: 123; min: $0.05; 25th pct: $0.7917; median: $1.00; 75th pct: $2.00; max: $1,000.00

UGC campaigns with no clipping tag had a median listed rate of $2.00 (94 campaigns). Clipping-only campaigns had a median of $1.04375 (340 campaigns).

"Other listed types" includes campaigns tagged only with sound, logo, slideshows, reposting, YouTube long-form, or a mix of those, without a clipping or UGC tag.

Listed budgets, minimums, and caps

Across the 707 campaigns, listed total budgets summed to $2,959,116.62. $1,479,417.37 still showed as remaining. $1,479,699.25 showed as spent. These are the budget figures on the public pages, not verified payouts.

Every one of the 707 campaigns published a minimum payout and a maximum payout. The median minimum was $2.00. That is a dollar floor, not a published view minimum. The median maximum, or cap, was $200.00.

98 of 707 campaigns (13.9%) required an application.

Company figures (not from this snapshot)

These are conservative public floors from company aggregates, as of 10 November 2026. They are not computed from the 707 campaign pages.

• $15 million+ paid to creators, net of the creator fee
• 1 million+ creators signed up
• 500,000+ creators have posted at least one submission
• 1,900+ brands and agencies have run campaigns
• 6,000+ funded campaigns

Source: Content Rewards company aggregates, 10 November 2026. "Funded" means the campaign received at least one budget transfer.

What this version does not include

This version does not report measured payout time, approval rate, or views actually paid. Those figures need an approved internal aggregate, with privacy minimums and zero earners included. They are planned for a later release.

The current CPM payout rule is not a measured average. Clips submitted since 25 September 2026 earn on views for 30 days from the day they cross the payout threshold, within the 30-day tracking window. Older clips, and any clip still on the older terms, earn for 7 days from approval, then the payout is held 3 days. See How clipping payouts work.

How to cite this data

Cite the stable URL, the capture date, and that these are listed rates, not earnings.

Suggested citation:

Content Rewards. "Content Rewards Clipping Data." November 2026 snapshot, captured 10 November 2026, 18:34–18:35 Asia/Riyadh. https://contentrewards.com/articles/clipping-data

If you quote a median, include the campaign count and the date in the same sentence.

Method

Rates come from public Content Rewards campaign pages, not from internal payout records.

Every public campaign URL in the site sitemap on 10 November 2026 was included, together with any campaign IDs on Discover. That produced 726 unique URLs. All 726 returned HTTP 200 and were listed as active, public, and shown on Discover.

A campaign enters the CPM tables if it is a CPM campaign and at least one platform has a public rate greater than zero. That set is 707 campaigns.

The campaign-level rate is the unweighted mean of that campaign's public per-platform rates. Platform tables, and the niche-by-platform table, use one row per campaign-platform pair. Median and percentiles use linear interpolation.

Amounts are listed dollars as shown on the page. Campaign pages do not include an ISO currency code. Categories and content types are taken as listed. They were not recoded.

Listings from other marketplaces are not folded into these medians. The same capture and rules feed the November 2026 CPM article.

Changelog

• 10 November 2026: First public release. 726 live public campaigns. 707 in the CPM tables. Capture 18:34:23 to 18:35:39 Asia/Riyadh. Next planned update: 1 December 2026, from a new capture.

FAQ

Are these figures what creators earned?

No. They are advertised listed rates from public campaign pages on 10 November 2026.

Why is the median $1.0875 and not $1.00?

218 campaigns list exactly $1.00, which is the most common rate. The median is the middle of all 707 campaign-level rates. That middle value is $1.0875.

What is the difference between this page and the November 2026 CPM article?

This page is the stable dataset. It will be updated in place each month. The November 2026 article is a dated write-up of the same first capture.

Can I download the data?

Yes. Use the CSV links near the top of this page. The files match the tables here.

Is Content Rewards part of Whop or X?

No. Content Rewards is its own company, Content Rewards Inc. Whop is only the payout processor. Content Rewards is not affiliated with X.

When will payout time and approval rate be added?

After an approved internal aggregate that meets the privacy rules. This page will note the date if those fields are added.

Browse live campaigns on Discover. For how a listed rate, a minimum, and a cap work together, read How clipping payouts work and How to budget a clipping campaign. The CPM calculator lets you try a rate and a view count.